AGENDA LONDON 2018

9.30am Conference welcome

9.40am Panel discussion - Controlling stakes: who does what?

The balance of power between artist managers and labels is shifting and becoming ever more complex in the digital age, particularly when it comes to marketing. Battlegrounds include who owns what data, who has what access to data and who owns the marketing relationship (and spend) these days. So how can all sides learn to work better together to the benefit of artists? Where are the gaps in communication? How are these roles likely to shift further in future?

 Chair: Eamonn Forde, Music Ally

 Panelists:

Hannah Neaves,  Head of Global Marketing & Artist Development, TAP Management

Stephen O’Reilly, Director, ie: Music

John Leahy, Director, Ignition Records

Justin Barker, Group Director of Streaming Strategy, PIAS

 

10.30am Label case study presentation: Atlantic Records

Callum Caulfield, Head of Marketing, Atlantic Records presents “All about Ed”

 

11.00am Break

 

11.20am Platform keynote presentation: YouTube

Vivien Lewit, Global Head of Artist Services, YouTube presents “The artist story on YouTube”

 

11.50am Panel discussion - The good the bad and the techy: the pros and pitfalls of using the latest tech in marketing campaigns

 This panel will consider the advantages and disadvantages of using the latest technology or tools in marketing campaigns. From AR and VR to Facebook/Snapchat lenses, bots/automation, facial recognition, location technology, to blockchain and crypto, being the first to use innovative technology can help your campaign stand out from the crowd. But how should you judge which tech and which companies are worth taking the risk on? How do you ensure your artist benefits as much as the technology?

 Chair: Nikoo Sadr, Director of Marketing and Sales, Nordics, The Orchard

Panelists:

Kara Mukerjee, Head of Digital, RCA Label Group UK

Claire Mas, Head of Digital, Island Records

Chris Garrett, MD, Decimal

 

12.35am Presentation:

Stuart Dredge, Editor in chief, Music Ally presents Game On: Fortnite, Esports and the Opportunities for Music

Action game Fortnite: Battle Royale was released in September 2017. By July this year, the free-to-play title had grossed more than $1bn from in-game purchases, not to mention musician Drake and online-gaming star Ninja breaking livestream-viewing records when they played together in March. Now the game’s publisher, Epic Games, is ploughing $100m into prize funds for Fortnite tournaments, in the hope of taking a large slice of a global market – esports, or competitive gaming for an audience – that’s predicted to be worth $905.6m in 2018. 380 million people are forecast to be watching esports globally this year too. So what does all this mean for artists? This session from Music Ally’s Stuart Dredge will outline the growth of esports and its key games; explain how labels and artists have got involved already; and predict some of the new esports opportunities that they’ll be taking advantage of in 2019 and beyond.

 

1.00pm Lunch

 

2.00pm Label case study presentation

Sam Hill, Director, Digital Marketing, BMG and Gemma Reilly, Director, UK Marketing, BMG present "Marketing to the Older Demographic"

 

2.20pm Panel discussion - Full house: the merits of bringing advertising in house

Music Ally firmly believes in the anti-agency approach.  As far as possible modern day labels and managers should be seeking to upskill their own staff rather than having to rely upon third party expertise. This panel considers the issues involved in bringing digital advertising and media buying in house, what expertise this requires, and the benefits it can bring.

 Chair: Wesley A’Harrah, Music Ally

Panelists:

Live McKay, Commercial Director, Universal Music (Norway and Sweden)

Lars Ettrup, CEO & Co-Founder, Linkfire

Brooke Salisbury, Head of Marketing, Domino

Duncan Byrne, Head of Marketing, Anjunabeats

 

3.00pm Campaign of the year presentations

Music Ally presents its choices of the best campaigns of the last twelve months.  Attendees will then be invited to vote for the best campaign which will receive an award at the end of the event.

The nominees are:

AWAL, The Wombats, “Beautiful People Will Ruin Your Life”
Asylum/Atlantic, Charli XCX, “Boys” RCA, P!nk, “Beautiful Trauma”
Polydor, Years & Years, “Palo Santo”
Republic/Island, Ariana Grande, “Sweetener”  

3.25pm Break

 

3.50pm Keynote interview with Timothy Armoo

Interviewee: Timothy Armoo, CEO, Fanbytes

Interviewer: Chiara Michieletto, Music Ally

4.05pm Presentation - How To Get Our Fan Data Back

Kevin Brown, CEO, GigRev

Over 70% of artist to fan communication takes place on platforms that own your fan data. Kevin believes that social media networks shouldn't own your fan base. This presentation looks at ways to get that fan data back.

 

4.20pm Campaign surgery - A&E marketing panel - how to avoid your campaigns flatlining

Marketers are among the most organised and prepared people in the music industry, but what’s the worst thing that could happen in a marketing campaign? Seriously, what’s the worst thing that could happen? Going through an escalating series of problems that have happened or could happen to marketers, we put marketers on the horns of increasingly unpleasant dilemmas and ask them how they would fix them – ranging from the everyday to the potentially career-ending scandal. 

 Chair: Eamonn Forde, Music Ally

Panelists:

Dan Griffiths,  Director, Digital Marketing, The Orchard

Patrick Ross, Director, Digital Strategy, Music Ally

Rachel Stoewer, Head of Digital, Cooking Vinyl Records

 

5.00pm Campaign of the year presentation

The result of the audience vote and the winning campaign is announced and award presented

5.10pm Drinks and networking sponsored by The Orchard